Determinants and outcomes of superstitious beliefs : a multi-study approach
Year of publication: |
2018
|
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Authors: | Sierra, Jeremy J. ; Hyman, Michael R. ; Turri, Anna M. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 15/16, p. 1397-1417
|
Subject: | Buying behaviour | experiential consumption | law of apparent reality | model of emotion-driven choice | nostalgia, obsessiveness | resistance to novelty | superstitious beliefs |
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