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Response-time measurement of group purchasing-decision power structures

Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of business research : JBR 60 (2007) 7, pp. 711-719

Persistent link: https://www.econbiz.de/10003484200

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour

Sharma, Piyush; Marshall, Roger; Reday, Peter Alan; Na, … - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 163-180

Persistent link: https://www.econbiz.de/10003979657

Internet-enabled youth and power in family decisions

Marshall, Roger; Reday, Peter Alan - In: Young consumers : insight and ideas for responsible … 8 (2007) 3, pp. 177-183

Persistent link: https://www.econbiz.de/10008270924

Response-time measurement of group purchasing-decision power structures

Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of business research : JBR 60 (2007) 7, pp. 711-719

Persistent link: https://www.econbiz.de/10007734921

Response-time measurement of group purchasing-decision power structures

Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of Business Research 60 (2007) 7, pp. 711-719

Persistent link: https://www.econbiz.de/10005465805

Internet‐enabled youth and power in family decisions

Marshall, Roger; Reday, Peter Alan - In: Young Consumers 8 (2007) 3, pp. 177-183

Purpose – The relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption. Design/methodology/approach – The study is set in a family decision context. The research divides families according to the...

Persistent link: https://www.econbiz.de/10015044180