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Consumer-based brand equity and firm risk

Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60

Persistent link: https://www.econbiz.de/10003901097

The "risky" side of brand equity : how brands reduce capital costs

Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 8-15

Persistent link: https://www.econbiz.de/10009419848

Glamour brands and glamour stocks

Billett, Matthew T.; Jiang, Zhan; Rego, Lopo L. - In: Journal of economic behavior & organization : JEBO 107 (2014) 2, pp. 744-759

Persistent link: https://www.econbiz.de/10011296544

Consumer-Based Brand Equity and Firm Risk

Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60

Persistent link: https://www.econbiz.de/10008328601

The "risky" side of brand equity : how brands reduce capital costs

Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: GfK marketing intelligence review 3 (2011) 2, pp. 8-15

Persistent link: https://www.econbiz.de/10009893829

Glamour brands and glamour stocks

Billett, Matthew T.; Jiang, Zhan; Rego, Lopo L. - In: Journal of Economic Behavior & Organization 107 (2014) PB, pp. 744-759

We explore the influence of customer perceptions from the product market on firms’ return characteristics in the stock market. Using customers’ opinions on over 1200 brands, we find that stocks of companies with prestigious brands have high market-to-book ratios and large negative loadings...

Persistent link: https://www.econbiz.de/10011116899