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Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely; King, Karen Whitehill; Reid, Leonard N.; … - In: Journal of advertising research 51 (2011), pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi; Reid, Leonard N.; King, Karen … - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
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How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom; Childers, Courntey Carpenter; Reid, … - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
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Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
Nyilasy, Gergely; Reid, Leonard N. - In: Journal of advertising research 51 (2011) 3, pp. 538-551
Persistent link: https://www.econbiz.de/10009383684
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The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10009786052