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~person:"Reijmersdal, Eva A. van"
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Reijmersdal, Eva A. van
Eisend, Martin
200
Boerman, Sophie C.
16
Kuß, Alfred
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Rozendaal, Esther
13
Buijzen, Moniek
9
Rosengren, Sara
9
Koch, Jochen
8
van Reijmersdal, Eva A.
8
Langer, Alexandra
7
Neijens, Peter
7
Neijens, Peter C.
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Noort, Guda van
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Petermann, Arne
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Smit, Edith G.
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Tarrahi, Farid
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Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
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van Reijmersdal, Eva
6
Berlo, Zeph M. C. van
5
Evanschitzky, Heiner
5
Hudders, Liselot
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Knoll, Silke
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Richter, Thorsten
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Smit, Edith
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Apaolaza, Vanessa
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Bayón, Tomás
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Brexendorf, Tim Oliver
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Hartmann, Patrick
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Langner, Tobias
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Rößner, Anna
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Schmidt, Susanne
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Tomczak, Torsten
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Voorveld, Hilde
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Dahlén, Micael
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
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Möller, Jana
3
Smink, Anne R.
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International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of advertising : official publication of the American Academy of Advertising
3
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
3
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
5
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
6
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
7
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
8
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
9
The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Eisend, …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
Saved in:
10
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
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