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International post-merger integration : diagnosis and management of national cultures

Reimann, Martin; Brettel, Malte; Schilke, Oliver - In: Handbuch Mergers & Acquisitions Management, (pp. 931-956). 2006

Persistent link: https://www.econbiz.de/10003276039

Triangulation von Umfragedaten in der Marketing- und Managementforschung : Inhaltsanalyse und Anwendungshinweise

Homburg, Christian; Schilke, Oliver; Reimann, Martin - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 173-193

Persistent link: https://www.econbiz.de/10003821627

When does international marketing standardization matter to firm performance?

Schilke, Oliver; Reimann, Martin; Thomas, Jacquelyn S. - In: Journal of international marketing 17 (2009) 4, pp. 24-46

Persistent link: https://www.econbiz.de/10003936340

Product differentiation by aesthetic and creative design : a psychological and neural framework of design thinking

Reimann, Martin; Schilke, Oliver - In: Design thinking : understand - improve - apply, (pp. 45-57). 2011

Persistent link: https://www.econbiz.de/10008825476

Neuroökonomie : Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder

Schilke, Oliver; Reimann, Martin - In: Journal für Betriebswirtschaft : management review … 57 (2007) 3/4, pp. 247-262

Persistent link: https://www.econbiz.de/10003598230

Customer relationship management and firm performance : the mediating role of business strategy

Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 326-346

Persistent link: https://www.econbiz.de/10003986395

Toward an understanding of industry commoditization : its nature and role in evolving marketing competition

Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 188-197

Persistent link: https://www.econbiz.de/10003987366

Competition-motivated corporate social responsibility

Kemper, Jan; Schilke, Oliver; Reimann, Martin; Wang, Xuyi; … - In: Journal of business research : JBR 66 (2013) 10, pp. 1954-1963

Persistent link: https://www.econbiz.de/10009772319

What drives key informant accuracy?

Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-608

Persistent link: https://www.econbiz.de/10009580796

Toward an Understanding of Industry Commoditization : Its Nature and Role in Evolving Marketing Competition

Reimann, Martin - 2012

This paper aims to improve current knowledge on the commoditization of industries, a unique phenomenon of evolving marketing competition characterized by increasing homogeneity of products, higher price sensitivity among customers, lower switching costs, and greater industry stability. As...

Persistent link: https://www.econbiz.de/10013115138