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Leveraging the buzz : from fan to lead generation in BMW's pre-communication
Mrkwicka, Kirsten; Resinger, Florian; Schögel, Marcus - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 4, pp. 28-34
Persistent link: https://www.econbiz.de/10009580725
Cover Image
Leveraging the buzz : from fan to lead generation in BMW's pre-communication
Mrkwicka, Kirsten; Resinger, Florian; Schögel, Marcus - In: Marketing Review St. Gallen : die neue … 29 (2012) 4, pp. 28-34
Persistent link: https://www.econbiz.de/10010016605