Showing 1 - 10 of 27
Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...
Persistent link: https://www.econbiz.de/10005503591
This study compares two methods of estimating a reduced form model of fresh tomato marketing margins: an econometric …
Persistent link: https://www.econbiz.de/10005513693
programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity …
Persistent link: https://www.econbiz.de/10005513866
"Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit...
Persistent link: https://www.econbiz.de/10005525378
differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …
Persistent link: https://www.econbiz.de/10005525917
The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a...
Persistent link: https://www.econbiz.de/10005536439
Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a...
Persistent link: https://www.econbiz.de/10005476702
A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple...
Persistent link: https://www.econbiz.de/10005484138
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate...
Persistent link: https://www.econbiz.de/10005468781
"Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit...
Persistent link: https://www.econbiz.de/10005469130