Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

David Drabe analysiert den Einfluss des Alters auf die Beziehung zwischen Arbeitsmerkmalen und Mitarbeiterzufriedenheit auf Basis empirischer Daten und der Partial Least Squares (PLS)-Methodik. Es zeigt sich, dass unterschiedliche Faktoren die Mitarbeiterzufriedenheit jüngerer und älterer...