What’s Important for Relationship Management? The Mediating Roles of Relational Trust and Satisfaction for Loyalty of Cooperative Banks’ Customers
Year of publication: |
[2022]
|
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Authors: | Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Genossenschaftsbank | Cooperative bank | Lieferantenmanagement | Supplier relationship management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Analytics, 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 23, 2021 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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