//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Roberts, John H."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Challenges and Opportunities F...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand Access
1
Brand Agility
1
Brand Differentiation
1
Brand Engagement
1
Brand Management
1
Brand Recovery
1
Brand Reinvention
1
Brand Resilience
1
Brand Resistance
1
Brand image
1
Brand management
1
Brands
1
Consumer behaviour
1
Environmental Turbulence
1
Firm growth
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Strategic management
1
Strategisches Management
1
Unternehmenswachstum
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Roberts, John H.
Srivastava, Rajendra K.
48
Srivastava, Rajendra Krishan
36
Shocker, Allan D.
30
Kim, Namwoon
17
Ruekert, Robert W.
14
Kumar, V.
8
Han, Jin K.
7
Ramaswami, Sridhar N.
7
Srinivasan, V.
7
Walker, Orville C.
6
Bharadwaj, Sundar G.
5
Fahey, Liam
5
McInish, Thomas H.
5
Yip, Yewmun
5
Bahadir, S. Cem
4
Kamakura, Wagner A.
4
Mahajan, Vijay
4
Shervani, Tasadduq A.
4
Ho, Foo-Nin
3
Hollebeek, Linda D.
3
Rao, Akshay R.
3
Rust, Roland T.
3
Bawa, Kapil
2
Bhargava, Mukesh
2
Bonner, Joseph M.
2
Chang, Dae Ryun
2
Day, George S.
2
Green, Robert T.
2
Hanssens, Dominique M.
2
Maltz, Elliot
2
May, Jerrold H.
2
Olson, Eric M.
2
Qu, Lu
2
Rao, Vithala R.
2
Roering, Kenneth J.
2
Srinivasan, Srini S.
2
Sudharshan, D.
2
Worm, Stefan
2
Ali, Mansoor
1
more ...
less ...
Published in...
All
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
2
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->