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Roberts, John H.
Roberts, John
423
Hippel, Eric von
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Milgrom, Paul
71
Roberts, John M.
54
von Hippel, Eric A.
43
Morrison, Pamela D.
37
Bloom, Nicholas
34
Gibbons, Robert
33
Mahajan, Aprajit
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Sanderson, Paul
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Eifert, Benn
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Barker, Richard
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Hendry, John
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McKenzie, David
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McKenzie, David J.
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ROBERTS, John
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Ambler, Tim
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Liang, James
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Lilien, Gary L.
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Postlewaite, Andrew
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Ying, Zhichun Jenny
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Cafiero, Carlo
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Franke, Nikolaus
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Gouel, Christophe
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Roberts, John R.
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Seidl, David
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Henkel, Joachim
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Oliveira, Pedro
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Holmström, Bengt
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Kalai, Ehud
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working paper series
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
MSI reports : working paper series
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
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Handbook of marketing strategy
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Journal of economic literature
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
46
OLC EcoSci
7
RePEc
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
2
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716475
Saved in:
3
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2002/91/MKT
Persistent link: https://www.econbiz.de/10001719493
Saved in:
4
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
;
Roberts, John H.
;
Midgley, David F.
- In:
Research policy : policy, management and economic …
33
(
2004
)
2
,
pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
Saved in:
5
Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.
;
Morrison, Pamela D.
-
1996
Persistent link: https://www.econbiz.de/10000939872
Saved in:
6
The effect of network structure in industrial diffusion processes
Midgley, David F.
;
Morrison, Pamela D.
;
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000846994
Saved in:
7
Defending market share against an emerging innovation
Roberts, John H.
;
Nelson, Charles J.
;
Morrison, Pamela D.
-
1995
Persistent link: https://www.econbiz.de/10000912046
Saved in:
8
The role of expectations on consumer interpretation of new information
Tan, Lina
;
Roberts, John H.
;
Morrison, Pamela D.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 569-615
Persistent link: https://www.econbiz.de/10011707273
Saved in:
9
Defending market share against a new entrant
Roberts, John H.
;
Nelson, Charlie J.
;
Morrison, Pamela D.
- In:
New directions in corporate strategy
,
(pp. 89-100)
.
2000
Persistent link: https://www.econbiz.de/10001565275
Saved in:
10
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
;
Roberts, John H.
;
Midgley, David F.
- In:
Research Policy
33
(
2004
)
2
,
pp. 351-362
Persistent link: https://www.econbiz.de/10005351264
Saved in:
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