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Persistent link: https://www.econbiz.de/10011445689
Purpose This study aims to examine the influence of different self-service technologies (SSTs) on customer satisfaction with and continued usage of SSTs. Specifically, it compares an interactive voice response (IVR) SST and an online SST from the same provider to assess how to manage these...
Persistent link: https://www.econbiz.de/10014906268