Are sport consumers unique? : consumer behavior within crowded sport markets
Year of publication: |
July 2018
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Authors: | Fujak, Hunter ; Frawley, Stephen ; McDonald, Heath ; Bush, Stephen |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 4, p. 362-375
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Subject: | consumer markets | Dirichlet | duplication of purchase | repertoires | sport leagues | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportökonomik | Sports economics | Sportorganisation | Sport organization | Sport | Sports |
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