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Robinson, William Thomas
Fornell, Claes
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Strategic management journal
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ECONIS (ZBW)
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Consumption experience and sales promotion expenditure
Fornell, Claes
- In:
Management science : journal of the Institute for …
31
(
1985
)
9
,
pp. 1084-1105
Persistent link: https://www.econbiz.de/10001015582
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2
Are market pioneers intrinsically stronger than later entrants?
Robinson, William Thomas
- In:
Strategic management journal
13
(
1992
)
8
,
pp. 609-624
Persistent link: https://www.econbiz.de/10001136725
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