Consumption experience and sales promotion expenditure
Year of publication: |
1985
|
---|---|
Authors: | Fornell, Claes |
Other Persons: | Robinson, William Thomas (contributor) ; Wernerfelt, Birger (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 31.1985, 9, p. 1084-1105
|
Subject: | Marketingmanagement | Marketing management |
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