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~person:"Rod, Michel"
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Identity, culture, disposition...
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Rod, Michel
Laroche, Michel
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International journal of wine business research : IJWBR
2
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
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ECONIS (ZBW)
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Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
2
Understanding attitude and behavior of Canadian consumers toward organic wine
Rojas-Méndez, José I.
;
Le Nestour, Manon
;
Rod, Michel
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10011432268
Saved in:
3
Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José
;
Hine, Michael J.
;
Rod, Michel
- In:
Journal of international food & agribusiness marketing …
30
(
2018
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10011965775
Saved in:
4
Chilean wine producer market orientation : comparing MKTOR versus MARKOR
Rojas-Méndez, José I.
;
Rod, Michel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10009743711
Saved in:
5
Chilean wine producer market orientation: comparing MKTOR versus MARKOR
Rojas-Méndez, José I.
;
Rod, Michel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10010099335
Saved in:
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