Rodríguez-López, María Eugenia; del Barrio-García, … - In: International Journal of Contemporary Hospitality Management 32 (2020) 2, pp. 815-834
Purpose: This study aims to examine the extent to which customers’ perceptions of restaurant authenticity facilitate the establishment’s customer-based brand equity (CBBE) – both directly and indirectly – via customer satisfaction. The study also analyzes whether restaurant type...
