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Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - 2009
Persistent link: https://www.econbiz.de/10003836514
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Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433
Persistent link: https://www.econbiz.de/10003547814
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Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Rokkan, Aksel I.; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10006650429
Cover Image
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433
Persistent link: https://www.econbiz.de/10007751282