Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, … - In: Journal of Business Research 66 (2013) 8, pp. 1203-1210
This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...
