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Product recalls and the moderating role of brand commitment

Germann, Frank; Grewal, Rajdeep; Ross, William; … - In: Marketing Letters 25 (2014) 2, pp. 179-191

We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...

Persistent link: https://www.econbiz.de/10010867829

Channel design, coordination, and performance: Future research directions

Vinhas, Alberto Sa; Chatterjee, Sharmila; Dutta, Shantanu; … - In: Marketing Letters 21 (2010) 3, pp. 223-237

Persistent link: https://www.econbiz.de/10008526556

Exchange rates and South Korean exports to OECD countries

O'Neill, Hugh M. - In: Applied economics 23 (1991) 7, pp. 1227-1236

Persistent link: https://www.econbiz.de/10001132355

Exchange rate and income effects on South Korean exports : the US case

O'Neill, Heather M. - In: Journal of economic development 16 (1991) 2, pp. 87-111

Persistent link: https://www.econbiz.de/10001141873

Primary education in Scotland

Ross, William (contributor) - 1965

Persistent link: https://www.econbiz.de/10001461927

When a New Pay Plan Fails: The Case of Beta Corporation

Corden, Barry; Elmes, Michael; Knudsen, Jennifer; … - In: Compensation & benefits review 26 (1994) 2, pp. 26-33

Persistent link: https://www.econbiz.de/10006597509

HOW SECURE IS THE FUTURE? While the securitisation market may change, its days are certainly not numbered

Ross, William - In: The banker : global financial intelligence 51 (2004), pp. 14-16

Persistent link: https://www.econbiz.de/10006610951

Howard J. Klein, Thomas E. Becker, and John P. Meyer, eds.: Commitment in Organizations: Accumulated Wisdom and New Directions

Ross, William - In: Administrative science quarterly : ASQ ; dedicated to … 54 (2009) 4, pp. 680-684

Persistent link: https://www.econbiz.de/10008354005

Ross, William - 1841

Persistent link: https://www.econbiz.de/10012335589

Exchange rate and income effects on South Korean exports : the US case

O'Neill, Heather M.; Ross, William - In: Journal of economic development 16 (1991) 2, pp. 87-111

Persistent link: https://www.econbiz.de/10009929185