Showing 1 - 10 of 19
Persistent link: https://www.econbiz.de/10000766365
Persistent link: https://www.econbiz.de/10003833781
Persistent link: https://www.econbiz.de/10003973163
Persistent link: https://www.econbiz.de/10000899209
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. Standard models of choice, however, apply to narrowly defined categories for which assumptions of...
Persistent link: https://www.econbiz.de/10012725498
Persistent link: https://www.econbiz.de/10011334633
Persistent link: https://www.econbiz.de/10001767309
Persistent link: https://www.econbiz.de/10001521802
We measure the causal effects of income and wealth on the demand for private-label products. Prior research suggests … that these effects are large and, in particular, that private-label demand rises during recessions. Our empirical analysis … effects consistent with a consumer demand model based on utility maximization. We establish a precisely measured negative …
Persistent link: https://www.econbiz.de/10012970858
We measure the causal effects of income and wealth on the demand for private-label products. Prior research suggests … that these effects are large and, in particular, that private-label demand rises during recessions. Our empirical analysis … effects consistent with a consumer demand model based on utility maximization. We establish a precisely measured negative …
Persistent link: https://www.econbiz.de/10013004195