A model for trade-up and change in considered brands
Year of publication: |
2010
|
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Authors: | Allenby, Greg M. ; Garratt, Mark J. ; Rossi, Peter E. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 40-56
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Diskrete Entscheidung | Discrete choice | Werbung | Advertising | Logit-Modell | Logit model |
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