Dubé, Jean-Pierre; Hitsch, Günter J.; Rossi, Peter E. - In: RAND Journal of Economics 41 (2010) 3, pp. 417-445
For many consumer packaged goods products, researchers have documented inertia in brand choice, a form of persistence whereby consumers have a higher probability of choosing a product that they have purchased in the past. We show that the finding of inertia is robust to flexible controls for...