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~person:"Rossiter, John R."
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Rossiter, John R.
Kaiser, Harry M.
60
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37
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30
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1
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
2
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
3
The limited effect of likable ads
Rossiter, John R.
-
1993
Persistent link: https://www.econbiz.de/10000870985
Saved in:
4
Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.
;
Ang, Lawrence
-
1992
Persistent link: https://www.econbiz.de/10000845118
Saved in:
5
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
6
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
7
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
8
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
Saved in:
9
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
10
Defining the necessary components of creative, effective ads
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
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