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Environet: monitoring MNCs global environmental behavior
Harvey, Michael G. - In: Business & the contemporary world 7 (1995) 4, pp. 114-133
Persistent link: https://www.econbiz.de/10001199392
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The "trade dress" controversy : a case of srategic cross-brand cannibalization
Harvey, Michael G.; Rothe, James T.; Lucas, Laurie A. - 2010
Persistent link: https://www.econbiz.de/10003924186
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Perspectives on the new Television
Rothe, James T.; Harvey, Michael G.; Michael, George C. - In: Business Horizons 25 (1982) 6, pp. 55-62
Persistent link: https://www.econbiz.de/10005354187
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Cannibalism and new product development
Kerin, Roger A.; Harvey, Michael G.; Rothe, James T. - In: Business Horizons 21 (1978) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10005438791
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Perspectives on the new television
Rothe, James T.; Harvey, Michael G.; Michael, George C. - In: Business horizons 25 (1982) 6, pp. 55-62
Persistent link: https://www.econbiz.de/10003571880
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Parallel Brands: A Strategic Option for Second-Tier Channel Members - The competitive environment of national and private brands may be substantively changing because of a confluen...
Harvey, Michael; Rothe, James T.; Kasulis, Jack J.; … - In: Journal of marketing channels : ... distribution … 7 (1999) 1-2, pp. 53-78
Persistent link: https://www.econbiz.de/10007182602