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Rovai, Serena
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Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic : An actor–network theory perspective
Ozuem, Wilson
;
Ranfagni, Silvia
;
Willis, Michelle
; …
- In:
Psychology & Marketing
38
(
2021
)
9
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10012633138
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Dynamics of user-generated content and service failure recovery : evidence from millennials
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 600-631
Persistent link: https://www.econbiz.de/10014430702
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Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
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