Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Year of publication: |
2007
|
---|---|
Authors: | Guercini, Simone ; Ranfagni, Silvia |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 3, p. 398-412
|
Subject: | Textilhandel | Textile distribution | Mode | Fashion | Marktforschung | Market research | Handelsmarketing | Retail marketing | Unternehmenserfolg | Firm performance | Italien | Italy |
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