//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rozendaal, Esther"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should non-genuine products be...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
12
Werbewirkung
12
Advertising
11
Werbung
11
Internet marketing
8
Online-Marketing
8
Children
7
Kinder
7
Target group
6
Zielgruppe
6
Consumer behaviour
5
Konsumentenverhalten
5
Computerspiel
4
Video game
4
Brand image
3
Markenimage
3
advertising
3
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Social Web
2
Social web
2
advertising literacy
2
persuasion knowledge
2
Betriebliche Standortwahl
1
Brand choice
1
Brand placement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children and brands
1
Cognition
1
Communication media
1
Comparison
1
Consumer socialization
1
Disclosure
1
Early adolescents
1
Emotion
1
Eye tracking
1
Firm location choice
1
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Rozendaal, Esther
Lambertini, Luca
240
Matsushima, Noriaki
159
Straume, Odd Rune
136
Mukherjee, Arijit
108
Wey, Christian
102
Kind, Hans Jarle
101
Budzinski, Oliver
100
Peitz, Martin
97
Anderson, Simon P.
79
Brekke, Kurt R.
78
Haucap, Justus
78
Persson, Lars
78
Schmutzler, Armin
77
Norbäck, Pehr-Johan
75
Spagnolo, Giancarlo
75
Fanti, Luciano
72
Wenzel, Tobias
72
Baake, Pio
71
Huck, Steffen
71
Kaiser, Harry M.
68
Siciliani, Luigi
67
Economides, Nicholas
63
Tampieri, Alessandro
63
Reisinger, Markus
62
Rasch, Alexander
60
Dobbelaere, Sabien
55
Siebert, Ralph
55
Delbono, Flavio
54
Klein, Tobias J.
54
Moraga-González, José Luis
52
Wildenbeest, Matthijs R.
52
Mantovani, Andrea
51
Matsumura, Toshihiro
51
Lambertini, L.
50
Eisend, Martin
49
Gu, Yiquan
49
Leahy, Dermot
47
Engel, Christoph
44
Müller, Wieland
44
Thisse, Jacques-François
44
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
12
Showing
11
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The development and testing of a pictogram signaling
advertising
in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
12
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->