Three experiments demonstrate how the processing of negations is contingent on the evaluation context in which the negative information is presented. In addition, the strategy used to process the negations induced different affective reactions toward the stimuli, leading to inconsistency of...

Traditional economic models state that riskier investments should have a higher expected return. Psychological models of choice showed that people is influenced by the kind of information they are provided with and by the context of the choice, since they do not have a stable order of...