Mental accounting and cause related marketing strategies
Ilaria Baghi; Enrico Rubaltelli; Marcello Tedeschi
Year of publication: |
2010
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Authors: | Baghi, Ilaria ; Rubaltelli, Enrico ; Tedeschi, Marcello |
Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1704, ZDB-ID 23969507. - Vol. 7.2010, 2, p. 145-156
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