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~person:"Rudolph, Thomas"
~subject:"Organisatorischer Wandel"
~type_genre:"Thesis"
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Organisatorischer Wandel
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Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Brunner, Felix
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2013
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bietet Multi-Channel Händlern die herbeigesehnte Möglichkeit, sich gegen die schnellwachsenden Pure-Online Player zur …
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