Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Year of publication: |
2013
|
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Authors: | Brunner, Felix |
Other Persons: | Rudolph, Thomas (contributor) ; Schmid, Torsten (contributor) |
Subject: | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertrieb | Physical distribution | Geschäftsmodell | Business model | Organisatorischer Wandel | Organizational change | Konsumentenverhalten | Consumer behaviour | Mehrgleisiger Vertrieb | Kundenmanagement |
Extent: | Online-Ressource (X, 221 S.) graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study ; Thesis ; Sammlung ; Collection of articles written by one author |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2013 |
Notes: | Besteht aus 4 Sonderdrucken aus verschiedenen Publikationen Zsfassung in engl. und dt. Sprache Systemvoraussetzungen: Acrobat Reader |
Source: | ECONIS - Online Catalogue of the ZBW |
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