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~person:"Rudolph, Thomas"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Category-Management – Kooperat...
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Consumer behaviour
3
Handel
3
Konsumentenverhalten
3
Retail assortment
3
Sortiment
3
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3
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2
Category Management
2
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German
4
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Rudolph, Thomas
Ahlert, Dieter
14
Harkonen, Janne
12
Gani, Azmat
10
Gächter, Simon
10
Haapasalo, Harri
10
Henrich, Joseph
10
Lachner, Josef
10
Martinsson, Peter
10
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9
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9
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9
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9
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8
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8
Topaloğlu, Hüseyin
8
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8
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8
Chernev, Alexander
7
Gierl, Heribert
7
Martínez-de-Albéniz, Victor
7
Meffert, Heribert
7
Schröder, Hendrik
7
Thöni, Christian
7
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7
Whalley, John
7
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6
Devadoss, Stephen
6
Dijk, Eric van
6
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Huber, Frank
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6
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6
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6
Putterman, Louis G.
6
Rusmevichientong, Paat
6
Schmerer, Hans-Jörg
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5
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5
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Der Markt : international journal of marketing
1
Handelsforschung
1
Journal of retailing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
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1
What constitues a "good
assortment
"? : a scale for measuring consumers' perceptions of an
assortment
offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
2
Shopping benefits of multichannel
assortment
integration and the moderating role of retailer type
Emrich, Oliver
;
Paul, Michael
;
Rudolph, Thomas
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
Saved in:
3
Das
Sortiment
aus Verbrauchersicht : oder warum die Formel "Größeres
Sortiment
Rudolph, Thomas
;
Kotouc, Alexander J.
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
2
,
pp. 2-7
Persistent link: https://www.econbiz.de/10003366976
Saved in:
4
Die Rolle der Kunden im Category Management : ein Einblick in die mentalen Denkstrukturen von Category Managern
Rudolph, Thomas
;
Bauer, Johannes
;
Nagengast, Liane
; …
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10008799056
Saved in:
5
Preisfairness im
Handel
: ein konzeptioneller Überblick
Rudolph, Thomas
;
Kleinschrodt, Anne
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
4
,
pp. 40-44
Persistent link: https://www.econbiz.de/10003560569
Saved in:
6
Projektmanagement - ein vielversprechender Ansatz zur Förderung von Innovation im
Handel
Rudolph, Thomas
- In:
Handelsforschung
13
(
1998
),
pp. 341-355
Persistent link: https://www.econbiz.de/10001249975
Saved in:
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