Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Year of publication: |
2015
|
---|---|
Authors: | Emrich, Oliver ; Paul, Michael ; Rudolph, Thomas |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 326-342
|
Subject: | Multichannel retailing | Assortment integration | Shopping benefits | Patronage intentions | Retailer type | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Vertriebsweg | Distribution channel | Online-Handel | Online retailing |
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