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Does product involvement influence how emotions drive satisfaction? : an approach through the theory of hedonic asymmetry

Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: European research on management and business economics 24 (2018) 3, pp. 130-136

Persistent link: https://www.econbiz.de/10012051693

The influence of consumer involvement in wine consumption-elicited emotions

Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: Journal of international food & agribusiness marketing 31 (2019) 2, pp. 128-149

Persistent link: https://www.econbiz.de/10012180989

How consumer involvement influences consumption-elicited emotions and satisfaction

Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: International journal of market research 63 (2021) 2, pp. 251-267

Persistent link: https://www.econbiz.de/10012492771

Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry

Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: European Research on Management and Business Economics … 24 (2018) 3, pp. 130-136

This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based on the Theory of the Hedonic Asymmetry we analyze through Structural Equation Modeling (SEM) how emotions drive consumer satisfaction. A sample of 570 respondents was gathered...

Persistent link: https://www.econbiz.de/10012115961