The moderator effect of communication in marketing channels of distribution : the case of car's industry in Canada
Year of publication: |
2008
|
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Authors: | Lévy Mangin, Jean-Pierre ; Koplyay, Tamás ; Calmès, Christian |
Published in: |
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society. - Dordrecht [u.a.] : Springer, ISSN 1083-0898, ZDB-ID 1383843-X. - Vol. 14.2008, 1, p. 48-64
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Subject: | Kfz-Industrie | Automotive industry | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Kanada | Canada |
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