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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene; Ruiz-Molina, María Eugenia; Michel, … - In: The international review of retail, distribution and … 23 (2013) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10011724575