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Rump, Markus
Decker, Reinhold
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How voice assistants affect customer experience in online shopping
Flaswinkel, Anne Mareike
;
Bilstein, Nicola
;
Rump, Markus
; …
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
2
,
pp. 38-45
Persistent link: https://www.econbiz.de/10013257022
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
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