Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young Consumers 16 (2015) 2, pp. 141-158
Purpose – This study aims to review the extent that social marketing principles are applied in interventions targeting … main audience. Twenty-three interventions were identified and analysed using Andreasen’s (2002) social marketing benchmark …. Findings – All of the interventions analysed in this review targeted behaviours associated with either physical activity or …
