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The managerial path to return on quality : how individual and collective belief systems evolve in the firm ; Report No. 04-107
Moorman, Christine; Rust, Roland T.; Dickson, Peter R. - In: MSI reports : working paper series (2004) 2, pp. 3-24
Persistent link: https://www.econbiz.de/10002521179
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Getting returns from service quality : is the conventional wisdom wrong?
Rust, Roland T.; Moorman, Christine; Dickson, Peter R. - 2000
Persistent link: https://www.econbiz.de/10001602943
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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Rust, Roland T.; Moorman, Christine; Dickson, Peter R. - In: Journal of marketing 66 (2002) 4, pp. 7-24
Persistent link: https://www.econbiz.de/10005939679
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The managerial path to return on quality : how individual and collective belief systems evolve in the firm ; Report No. 04-107
Moorman, Christine; Rust, Roland T.; Dickson, Peter R. - In: MSI reports : working paper series (2004) 2, pp. 3-24
Persistent link: https://www.econbiz.de/10009893417