We present an adaptive personalization system for personalizing news feeds on mobile devices. It learns from an individual's reading history, automatically discovers new material as a result of shared interests in the user's social network and adapts the news feeds shown to the user. We develop...

New information technologies increasingly make it possible for service providers to adaptively personalize their service, fine-tuning the service over time for each individual customer, based on observation of that customer's behavior. We propose an “Adaptive Personalization System” and...