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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & Marketing 39 (2021) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012633209

Comparing the generalizability of online and mail surveys in cross-national service quality research

Deutskens, Elisabeth; Jong, Ad; Ruyter, Ko; Wetzels, Martin - In: Marketing Letters 17 (2006) 2, pp. 119-136

To compare the generalizability of online and mail surveys in a cross-national service quality study, the authors use G-theory and find a comparable level of generalizability, though online surveys benefited from considerably lower costs. This article contributes to the current comparison of the...

Persistent link: https://www.econbiz.de/10005716495

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams

Ruyter, Ko; Jong, Ad; Wetzels, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 470-487

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Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Daryanto, Ahmad; Ruyter, Ko; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-617

Persistent link: https://www.econbiz.de/10008447601