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The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - In: New challenges to international marketing, (pp. 11-36). 2009
Persistent link: https://www.econbiz.de/10003850168
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Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
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Achieving service-sales ambidexterity
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: Journal of service research : JSR 16 (2013) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10009751108
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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The propensity to continue service internationalization : a model of planned behavior
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - 2003
Persistent link: https://www.econbiz.de/10001794060
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The Propensity To Continue Service Internationalization - A Model Of Planned Behavior
Wetzels, Martin; Ruyter, Ko de; Patterson, Paul G.; … - Maastricht : METEOR, Maastricht Research School of … - 2003
The present study investigates the propensity to continue internationalization by experienced international service providers. Enhancing the cognitive-behavioral root of internationalization process theory (Johanson and Vahlne 1977; 1990), this paper builds upon Ajzen’s (1991) theory of planned...
Persistent link: https://www.econbiz.de/10005304875
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PAPERS - Modelling firms propensity to continue service exporting: A cross-country analysis
Patterson, Paul G.; Ruyter, Ko de; Wetzels, Martin - In: International business review : the official journal of … 8 (1999) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10005968034
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The Propensity To Continue Service Internationalization - A Model Of Planned Behavior
Wetzels, Martin; Ruyter, Ko de; Patterson, Paul G.; … - Graduate School of Business and Economics (GSBE), … - 2003
The present study investigates the propensity to continue internationalization by experienced international service providers. Enhancing the cognitive-behavioral root of internationalization process theory (Johanson and Vahlne 1977; 1990), this paper builds upon Ajzen’s (1991) theory of planned...
Persistent link: https://www.econbiz.de/10011202077