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Advertising standardisation in India: US multinational experience
Chandra, Aruna; Griffith, David A.; Ryans Jr, John K. - In: International journal of advertising : the quarterly … 21 (2002) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10008119198
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Measuring export performance in service industries
White, D.Steven; Griffith, David A.; Ryans Jr, John K. - In: International marketing review 15 (1998) 2-3, pp. 188-204
Persistent link: https://www.econbiz.de/10006306027
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Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging
Griffith, David A.; Chandra, Aruna; Ryans Jr, John K. - In: Journal of international marketing 11 (2003) 3, pp. 30-47
Persistent link: https://www.econbiz.de/10007232061
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ARTICLES - Process Standardization across Intra and Inter-cultural Relationships
Griffith, David A.; Hu, Michael Y.; Ryans Jr, John K. - In: Journal of international business studies : JIBS ; a … 31 (2000) 2, pp. 303-324
Persistent link: https://www.econbiz.de/10005895815
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Organizing Global Communications to Minimize Private Spill-over Damage to Brand Eequity
Griffith, David A.; Ryans Jr, John K. - In: Journal of world business : JWB 32 (1997) 3, pp. 189-202
Persistent link: https://www.econbiz.de/10005904141
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Profiling Exporting and Nonexporting Service Firms: Critical Differences to Decision-Makers - What key characteristics differentiate exporting from nonexporting domestic based firm...
White, D.Steven; Griffith, David A.; Ryans Jr, John K. - In: Thunderbird international business review 41 (1999) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10005969064