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Market signaling and competitive bluffing : an empirical study
Eliashberg, Jehoshua
;
Robertson, Thomas S.
;
Rymon, Talia
-
1996
Persistent link: https://www.econbiz.de/10000939495
Saved in:
2
New Product Announcement Signals and Incumbent Reactions
Robertson, Thomas S.
;
Eliashberg, Jehoshua
;
Rymon, Talia
- In:
Journal of marketing
59
(
1995
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10005995623
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