Similar Search Results

Putting market-facing technology to work: Organizational drivers of CRM performance

Saini, Amit; Grewal, Rajdeep; Johnson, Jean - In: Marketing Letters 21 (2010) 4, pp. 365-383

Persistent link: https://www.econbiz.de/10008776563

Marketing channel management by multinational corporations in foreign markets

Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. R.; … - In: Journal of marketing 82 (2018) 4, pp. 49-69

Persistent link: https://www.econbiz.de/10011880534

Governance mechanisms in business-to-business electronic markets

Grewal, Rajdeep; Chakravarty, Anindita; Saini, Amit - In: Journal of marketing 74 (2010) 4, pp. 45-62

Persistent link: https://www.econbiz.de/10008826531

Marketing channels in foreign markets : control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship

Grewal, Rajdeep; Kumar, Alok; Mallapragada, Girish; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 378-398

Persistent link: https://www.econbiz.de/10009755686

Putting market-facing technology to work : organizational drivers of CRM performance

Saini, Amit; Grewal, Rajdeep; Johnson, Jean L. - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 365-383

Persistent link: https://www.econbiz.de/10008796175

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters — Subsidiary Relationship

Grewal, Rajdeep; Kumar, Alok; Mallapragada, Girish; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 378-398

Persistent link: https://www.econbiz.de/10010129759

Marketing Channel Management by Multinational Corporations in Foreign Markets : An Integrative Framework and a Research Agenda

Grewal, Rajdeep - 2019

Multinational corporations (MNCs) adopt increasingly diverse and complex marketing channels to sell their products worldwide, thus prompting questions about how to manage channels that confront diverse demands from headquarters (HQ), foreign subsidiaries, and local partners, as well as complex...

Persistent link: https://www.econbiz.de/10012902983

Governance Mechanisms in Business-to-Business Electronic Markets

Grewal, Rajdeep; Chakravarty, Anindita; Saini, Amit - In: Journal of marketing 74 (2010) 4, pp. 45-63

Persistent link: https://www.econbiz.de/10008432047