Putting market-facing technology to work: Organizational drivers of CRM performance
Year of publication: |
2010
|
---|---|
Authors: | Saini, Amit ; Grewal, Rajdeep ; Johnson, Jean |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 4, p. 365-383
|
Publisher: |
Springer |
Subject: | CRM | CRM knowledge | Employee IT skills | Top management championship | CRM performance | Buy-in | Expertise | Strategic utilization | Customer relationship management |
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