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Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)
Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Journal of marketing for higher education 31 (2021) 1, pp. 107-135
Persistent link: https://www.econbiz.de/10012549781
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Does customer relationship management influence call centre quality performance? : an empirical industry analysis
Abdullateef, Aliyu Olayemi; Salniza Md. Salleh - In: Total quality management & business excellence : an … 24 (2013) 9, pp. 1035-1045
Persistent link: https://www.econbiz.de/10009793761
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Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage
Rehman, Asad Ur; Salniza Md. Salleh; Ahmad, Norzieiriani bt. - In: Review of economics and development studies 5 (2019) 2, pp. 333-342
Persistent link: https://www.econbiz.de/10012053711
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Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10012160433