Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Year of publication: |
2019
|
---|---|
Authors: | Hasnizam Shaari ; Phoon Lee Yong ; Salniza Md. Salleh ; Selvan Perumal ; Fakhrul Anwar Zainol |
Published in: |
International journal of applied management science. - Olney, Bucks. : Inderscience, ISSN 1755-8913, ZDB-ID 2481912-8. - Vol. 11.2019, 4, p. 352-369
|
Subject: | brand management | alumni donor intention | religiosity | theory of planned behaviour | university | millennials alumni | peer pressure | attitude towards donation | Malaysia | Fundraising | Hochschule | Higher education institution | Verbrauchereinstellung | Consumer attitudes | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Absolventen | Graduates | Verhalten | Behaviour | Markenführung | Brand management | Motivation |
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